Snapdeal’s Seller Zone App has seen a tremendous increase in activity level of sellers within 6 months of the launch
Snapdeal.com, India’s largest online marketplace announced that 30% of its seller base of 100,000 sellers are now active users of the Seller Zone app.
The Seller Zone App – India’s first ever mobile managed online marketplace application for sellers makes it easier for sellers to list products through Snapdeal.com. A number of new features like Scan and Sell and Personalized Dashboard have been added to enhance the overall user experience of the Seller Zone App.
The “Scan and Sell” feature simplifies and automates the system to reduce errors caused while manually listing products. It now enables the sellers to list their products for sale on the platform in less than 5 minutes with just a scan of the products barcode and keying in the pricing details. This feature has significantly simplified the process for sellers to list their products on the platform, thereby enabling them to maximize the impact of reach and scale offered by Snapdeal.
The “Personalized Dashboard” is another feature which allows sellers to monitor the number of pending orders and manage inventory. Snapdeal uses data analytics to power this dashboard with insights that enable sellers to view best prices for their products and stocks based on competitors’ prices and provides a detailed analysis of performance ratings.
When asked to comment, Ankit Khanna, Senior Vice President – Product Management, Snapdeal.com said, ‘We are continuously working on enriching the experience for our buyers and sellers. The Seller Zone App is one of our key initiatives for simplifying the process of listing products on our platform thereby facilitating sellers’ business operations. In the last 6 months, we have seen a higher rate of activity on the Seller Zone App vis-à-vis activity through the PC and we expect that 70% of our sellers will start using the mobile app actively in the coming 3 -4 months. Mobile is a vital contributor to the growth of ecommerce and we are creating life changing experiences for our sellers through newer apps on the mobile platform.
The Seller Zone App is currently available on iOS and Android platforms with plans to roll out a Windows version already underway.