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Hero Cycles partners with Snapdeal to launch limited edition bikes

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Exciting range of 11 products endorsed by its brand ambassador Arjun Kapoor

Hero Cycles, the world’s largest bicycle manufacturer has entered into a partnership with Snapdeal, India’s largest online marketplace, under which the e-commerce giant will exclusively launch a limited edition of bikes endorsed by Hero Cycles’ brand ambassador Arjun Kapoor.

As a part of this partnership, Snapdeal will launch two marquee models of bicycles endorsed by Kapoor, who is popular among the young generation of Bollywood lovers.

The specially designed limited edition bike Rx1, is a stylishly designed double suspension mountain bike carrying Arjun Kapoor’s signature on the frame. Under this limited edition, 2000 quantity of bikes will be produced by Hero Cycles. The entire range of bikes will be launch on Snapdeal, in price points ranging from Rs. 7075 to Rs. 13199.

“Today, online platforms are one of the most popular modes of buying for the youth of our country, and this is a product that is targeted for the fitness conscious youth. We are happy to partner with Snapdeal to sell this limited edition range and we are sure through this platform, it will have a wide reach across our target group. We are equally delighted to have popular Bollywood star Arjun Kapoor on board as the ambassador for our fitness products. We are sure his popularity among the young generation will help us develop a deeper connect with them,” said Mr. Pankaj Munjal, Chairman and Managing Director, Hero Cycles Pvt. Ltd.

Speaking about the partnership, Tony Navin, Senior Vice President, Partnerships and Strategic initiatives, Snapdeal, said “Over the last few years, cycling has emerged as a mobility preference in metros as people become more fitness conscious. We are excited to partner with the market leader- Hero Cycles to bring their new attractive range online. We are confident that this new assortment along with Snapdeal’s reliable and frictionless delivery experience will be huge hit among our customers.”

Hero Cycles has launched its new brand campaign called ‘My Hero’, featuring Kapoor, highlighting cycling as an environment and health friendly mode of transport in our congested urban milieus.

Adding to the cheer, Snapdeal users will also be able to take part in an exciting contest where one lucky customer would get a chance to meet and greet Arjun Kapoor.

PR Team

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