More than 800,000 buyers in 16 hours; sales volumes jumps 6 times the daily average
India’s largest online marketplace Snapdeal brought in the festive cheer with the Unbox Diwali Sale. Trends from Day 1 of the sale reflected a phenomenal response from customers across the country with the sales volume jumping 6X of average volumes by 4pm on Day 1.
Key Sales Trends as Witnessed on Day 1:
- By 4pm on Day 1 of the sale, more than 800,000 buyers had bought various products and services on Snapdeal.
- The orders went to nearly 50,000 sellers from all over India.
- On Day 1, Indians from over 2800 cities and towns across India placed their orders at Snapdeal
- Snapdeal reiterated its fastest in India shipping track record by delivering an order within 1 hour. An order for iPhone 5s placed at 7.20 am was delivered to the buyer in Gurgaon at 8.10am. Snapdeal has extended delivery hours this season from 8 am to 8 pm.
- 48,000 brands in 782 categories were sold on Day 1.
- With the start of Navratri, buyers resumed their purchase of real estate on Snapdeal – on Sunday, 12 apartments were sold in Bengaluru, Gurgaon, Noida and in Mumbai.
- The rush to upgrade to latest electronics was witnessed in flat screen TVs, with nearly 5000 flat screen TVs sold in the first 16 hours. LG, Samsung, Sony and Micromax TVs accounted for most of the sale in this segment.
- Mixer grinders were the flavor in the kitchen appliances segment, with nearly 21,000 units sold on Day 1.
- In the fashion category, great offers on footwear saw more than 33,000 pairs sold. Crocs, Red Tape, Puma and Carlton London led the sales in this category.
- The festive season shopping also extended to the automotive sector with 839 Hero and TVS Suzuki bikes sold in the first 16 hours of sale.
Commenting on the sale so far, Saurabh Bansal, Vice President, Category Management at Snapdeal said, “We are very excited at the overwhelming response from our customers to our first sale of the festive season. The growth in sales volumes is consistent across all categories, with overall 6X increase in volumes as compared to usual days. Our personalised recommendations engine has also led to better sales, with our recommended products having 60% more chances of conversion. This is just the beginning and seeing the enthusiasm with which our customers have responded, we are very confident of setting new benchmarks this Diwali.”
On Day 2 of the sale (October 3), major discounts are available at Snapdeal on the following:
Micromax Spark 3 (8GB) – 13.97 cm
Samsung Galaxy J3 with S Bike Mode – 12.7cm
Micromax Canvas 5 Lite (16GB) – 12.7 cm
Mi Max (32GB)
iPhone 6s (16GB)
Computers, Laptops, Peripherals
Lenovo G50-80 5th Gen Intel® Core™ i3 1TB Notebook
Acer Windows 10 Touch Screen 2 in 1 Laptop
Backpacks & Laptop Bags – 60-80% off (Puma, Adidas, UCB, Skybags & more)
LG(43) Full HD LED Television
Micromax (32) Full HD LED Television
JBL SB350 Soundbar with Wireless Subwoofer
boAt Earphones & Headphones
Intex IT- PB11K N 11000 mAh Li-Ion Power Bank
Sandisk Ultra Dual USB Drive 3.0 (32 GB)
Blue Star 1.5 Ton 3 Star Split Air Conditioner
Nova NHT 1046 Trimmer
Karcher Wet & Dry Vacuum Cleaner
Philips HP8643/46 Hair Dryer & Straightener Combo
Sunflame Gas stove with Free 3Ltr Pressure cooker
Prestige IRIS 750-Watt Juicer Mixer Grinder with 4 Jars
Larah By Borosil 19 pc Opalware Dinner set
Milton Steel Insulated 1000 ml Flask
Chesterfield High Back Executive Chair Buy 2 Get 2 Free
UNiCOS Martha Queen Size Storage Bed
CURL UP 100% Cotton Double Bedsheet – Set of 4
Cello Elegant Casseroles Set (3 pcs.)
Spaces Set of 6 Towels – Flat Rs.599
Home & Car Pressure Washers – Bosch, Black & Decker & More | Min 30% Off + Extra Rs. 1000 off
Scotch-Brite® Jumper Spin Mop with round and flat refill Optimum
Nutrition Whey 1.8 Lb (Chocolate Flavour)
“Maggi Masala Instant Noodle 70 gm Pack of 24
Flat 15% Off”
Festive Cleaning Kit – Harpic + Lizol + Dettol Handwash + Dettol Kitchen Gel
Milton Orchid Casseroles Set of 3
Indulekha Bringha Hair Oil 100ml Pack of 2
Electronic Toys – Under Rs.499
Educational Toys & Games – Flat 30% to 70% off
Skate Scooters – Flat Rs.599
Branded Bicycles – 40-70% off (Hero, Hercules, Hi-Bird & More)
Top Brands – Flat 50% to 70% Off
Fashion and Grooming
Min 60%+10% on 10,000+ Women’s Ethnic Wear Styles
60-80% off on Men’s Clothing
Women’s Clothing – Min 50%
Watches Min 50% OFF
“Sunglasses: Black Is Back
440 + Latest Styles – Upto 70% off”
Women’s Handbags- Min 50% off
Minimum 50% Off on Footwear
“Gillette Mach 3 Razor + 4 Cartridges
Flat Rs. 399”
Lakme Flat 30% Off