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Overwhelming Response to Snapdeal’s Unbox Diwali Sale on the first day

2ND_6TH-October

More than 800,000 buyers in 16 hours; sales volumes jumps 6 times the daily average

India’s largest online marketplace Snapdeal brought in the festive cheer with the Unbox Diwali Sale. Trends from Day 1 of the sale reflected a phenomenal response from customers across the country with the sales volume jumping 6X of average volumes by 4pm on Day 1.

Key Sales Trends as Witnessed on Day 1:

  • By 4pm on Day 1 of the sale, more than 800,000 buyers had bought various products and services on Snapdeal.
  • The orders went to nearly 50,000 sellers from all over India.
  • On Day 1, Indians from over 2800 cities and towns across India placed their orders at Snapdeal
  • Snapdeal reiterated its fastest in India shipping track record by delivering an order within 1 hour. An order for iPhone 5s placed at 7.20 am was delivered to the buyer in Gurgaon at 8.10am. Snapdeal has extended delivery hours this season from 8 am to 8 pm.
  • 48,000 brands in 782 categories were sold on Day 1.
  • With the start of Navratri, buyers resumed their purchase of real estate on Snapdeal – on Sunday, 12 apartments were sold in Bengaluru, Gurgaon, Noida and in Mumbai.
  • The rush to upgrade to latest electronics was witnessed in flat screen TVs, with nearly 5000 flat screen TVs sold in the first 16 hours. LG, Samsung, Sony and Micromax TVs accounted for most of the sale in this segment.
  • Mixer grinders were the flavor in the kitchen appliances segment, with nearly 21,000 units sold on Day 1.
  • In the fashion category, great offers on footwear saw more than 33,000 pairs sold. Crocs, Red Tape, Puma and Carlton London led the sales in this category.
  • The festive season shopping also extended to the automotive sector with 839 Hero and TVS Suzuki bikes sold in the first 16 hours of sale.

Commenting on the sale so far, Saurabh Bansal, Vice President, Category Management at Snapdeal said, “We are very excited at the overwhelming response from our customers to our first sale of the festive season. The growth in sales volumes is consistent across all categories, with overall 6X increase in volumes as compared to usual days. Our personalised recommendations engine has also led to better sales, with our recommended products having 60% more chances of conversion. This is just the beginning and seeing the enthusiasm with which our customers have responded, we are very confident of setting new benchmarks this Diwali.”

 

On Day 2 of the sale (October 3), major discounts are available at Snapdeal on the following:
Mobiles

Micromax Spark 3 (8GB) – 13.97 cm

Samsung Galaxy J3 with S Bike Mode – 12.7cm

Micromax Canvas 5 Lite (16GB) – 12.7 cm

Mi Max (32GB)

iPhone 6s (16GB)

 

Computers, Laptops, Peripherals

Lenovo G50-80 5th Gen Intel® Core™ i3 1TB Notebook

Acer Windows 10  Touch Screen 2 in 1 Laptop

Backpacks & Laptop Bags – 60-80% off (Puma, Adidas, UCB, Skybags & more)

 

Electronics

LG(43) Full HD LED Television

Micromax (32) Full HD LED Television

JBL SB350 Soundbar with Wireless Subwoofer

boAt Earphones & Headphones

Intex IT- PB11K N 11000 mAh Li-Ion Power Bank

Sandisk Ultra Dual USB Drive 3.0 (32 GB)

 

Appliances

Blue Star 1.5 Ton 3 Star Split Air Conditioner

Nova NHT 1046 Trimmer

Karcher Wet & Dry Vacuum Cleaner

Philips HP8643/46 Hair Dryer & Straightener Combo

 

Home

Sunflame Gas stove with Free 3Ltr Pressure cooker

Prestige IRIS 750-Watt Juicer Mixer Grinder with 4 Jars

Larah By Borosil 19 pc Opalware Dinner set

Milton Steel Insulated 1000 ml Flask

Chesterfield High Back Executive Chair Buy 2 Get 2 Free

UNiCOS Martha Queen Size Storage Bed

CURL UP 100% Cotton Double Bedsheet – Set of 4

Cello Elegant Casseroles Set (3 pcs.)

Spaces Set of 6 Towels  – Flat Rs.599

Home & Car Pressure Washers – Bosch, Black & Decker & More | Min 30% Off + Extra Rs. 1000 off

Scotch-Brite® Jumper Spin Mop with round and flat refill Optimum

Nutrition Whey 1.8 Lb (Chocolate Flavour)

“Maggi Masala Instant Noodle 70 gm Pack of 24

Flat 15% Off”

Festive Cleaning Kit – Harpic + Lizol  + Dettol Handwash + Dettol Kitchen Gel

Milton Orchid Casseroles Set of 3

Indulekha Bringha Hair Oil 100ml Pack of 2

 

Toys

Electronic Toys – Under Rs.499

Educational Toys & Games – Flat 30% to 70% off

Skate Scooters  – Flat Rs.599

Branded Bicycles – 40-70% off (Hero, Hercules, Hi-Bird & More)

Top Brands – Flat 50% to 70% Off

 

Fashion and Grooming

Min 60%+10% on 10,000+ Women’s Ethnic Wear Styles

60-80% off on Men’s Clothing

Women’s Clothing – Min 50%

Watches Min 50% OFF

“Sunglasses: Black Is Back

440 + Latest Styles – Upto 70% off”

Women’s Handbags- Min 50% off

Minimum 50% Off on Footwear

“Gillette Mach 3 Razor + 4 Cartridges

Flat Rs. 399”

Lakme Flat 30% Off

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