Snapdeal, India’s largest online market place announces the launch of U.S. based premium menswear brand Original Penguin on the marketplace. Snapdeal has entered into an exclusive partnership with BMI Wholesale Trading Pvt Ltd (BMI), to launch the brand in India. BMI is credited with the launch of internationally renowned brands like French Connection, Gucci, Calvin Klein and Tommy Hilfiger in India, and is the India-partner for the Original Penguin’s parent company – Perry Ellis.
Speaking about this partnership, Tony Navin, SVP, Partnerships & Strategic Initiatives, Snapdeal said, “We are extremely excited to be the exclusive partners of premium menswear brand, Original Penguin, in India. Fashion is a key category for us and Snapdeal strives to offer its consumers the widest range of brands and products. This partnership will further strengthen our fashion portfolio which has over 100 popular international brands.”
Vijay Murjani, Director of BMI said, “We are very pleased to be partnering with Snapdeal for the launch of Original Penguin in India. Original Penguin, with its iconic American sportswear and contemporary fashion appeal, is the perfect addition to the premium menswear market in India. We firmly believe that Snapdeal, with its strong online presence and focus on fashion apparel, will assist us in establishing Original Penguin as one of the leading fashion brands in India.”
George Feldenkreis, Chairman & CEO of Perry Ellis said, “We are delighted with the potential this collaboration with a true leader in the Indian apparel industry offers in bringing Original Penguin to India. Perry Ellis’ international expansion is a key strategic initiative and entering this important market with an experienced operating partner, like BMI, is an important step in furthering our global ambitions. We are especially pleased to support BMI’s decision to launch Original Penguin online, exclusively, with Snapdeal, an outstanding partner.”
Snapdeal has built a strong fashion portfolio, with initiatives like The Designer Studio – a specially curated store for high end designer wear and the recent partnership with Shoppers Stop. Original Penguin is launching an exclusive range of over 200 products across apparel, footwear and accessories, which have been specially handpicked for the Indian market.
Original Penguin has a cult celebrity following, counting Hollywood stars such as Brad Pitt, Jake Gyllenhaal and Johnny Depp, among others, as its fans. The brand is retailed through 77 Stores across 27 countries including high-fashion stores like Saks Fifth Avenue, Nordstrom and Macy’s. The brand gained popularity as it was featured on numerous episodes of the former FOX show, My Boys, Royal Pains, Arrested Development, Heroes, Gossip Girl, Everybody Hates Chris, How I Met Your Mother, Entourage and more.