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Snapdeal to power Bangalore Fashion Week – Winter Festive Online 2015

BFW

Partners to promote the 13th edition of the Global Fashion Event

Snapdeal, India’s largest online marketplace, is powering the ongoing Bangalore Fashion Week – Winter Festive Online 2015 and is presenting the 13th Edition of the global fashion event scheduled from July 23rd to July 26th at Sheraton, Bengaluru. Snapdeal has earlier powered the highly successful 12th edition of Bangalore Fashion Week held in January this year.

Reflecting the growth of ecommerce in India and the corresponding demand for designer fashion wear online, this edition of the Bangalore Fashion Week has been themed Winter Festive Online 2015 that will see designers from India and abroad showcasing their exclusive creations for online sales.

As part of this collaboration,

  • All the designs being showcased at Bangalore Fashion Week are available exclusively on Snapdeal through The Designer Studio.
  • An exclusive Fashion Lounge by Snapdeal is setup to style and offer attractive makeovers to visitors by stylists and designers.
  • Snapdeal will present ‘Streetside Boulevard’ a showcase of the confluence of street fashion across the globe on July 26th. The fashion collection presents style essence straight from the streets of the largest fashion capitals around the world in collaboration with sellers, brands & designers. The show will have 32 unique looks for menswear & womenswear.

On collaboration with Bangalore Fashion Week for the second straight edition, Amit Maheshwari, Senior Vice President – Fashion, FMCG and Real Estate, Snapdeal said, “Snapdeal is a preferred shopping destination for fashion and lifestyle in India and we are well on track to achieve an ambitious $2 billion topline in fashion business within this financial year. We are witnessing a very strong traction in our consumer base and our recent Full-on Fashion End of Season Sale was a huge success, where we saw ~ 300% growth in sales of lifestyle categories and a massive jump in traffic on our platforms.

The e-commerce industry in the east is already dominated by Fashion and there is a lot of headroom for it to grow in India. We have robust plans to capture the market and will continue to expand our business aggressively. Our continued association with Bangalore Fashion Week is another step to further strengthen Snapdeal’s position as India’s most preferred shopping destination for fashion and lifestyle while giving our customers more reasons and choices to celebrate fashion.”

PR Team

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