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Snapdeal’s Unbox Diwali Sale starts at a high note with more than 180 orders per second at launch

Snapdeal Unbox Diwali Sale Starts On A High Note

More than 2 Million users logged into Snapdeal during the first hour of sale to quickly lock into the plethora of great deals on offer. Early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items.

#TrendsUnboxed, 2nd October, 8 AM

  • First hour Rush: 2 Million Users logged into the first hour of sale
  • First through the doors: 700,000 concurrent users in the first 5 minutes
  • Sellers’ Market: Nearly 30,000 sellers received orders in first 8 hrs
  • Everyone’s Buying: Orders from 12891 pin codes received
  • Citi all the way: 58,000 Instant Citi Cards discount applied
  • 200 phones a minute: Number of mobiles phones sold per minute
  • 400 TB capacity: 24,000 pen drives sold in first 8 hrs

The sale had a trigger-happy start with nearly 700,000 concurrent users flocking to the site within the first 5 minutes. Buyers who had made up their minds had already stocked millions of products in their carts and wishlists before the sale started to avoid missing out on their chosen products.

The top selling mobile phones in the first 8 hours of the sale were the Samsung J2 Pro and the LeEco Le Max2, which flew off the shelf with big discounts padded by additional instant discount on Citibank Cards. In the first 8 hours of the sale, nearly one lakh mobile phones were sold at Snapdeal, translating to nearly 200 phones sold per minute.

Voltas 5 Star Split 1.2 T ACs at nearly Rs 20,000 was also a hot selling item. Lakme (Flat 30%) & Maybelline (Flat 20%) saw brisk sales as buyers bought their favorite cosmetics. App analysis shows users lingering over Men’s & Ladies’ footwear, which were available at a nearly 50% discount.

Sony pen drives also seemed to have caught the buyers’ fantasy with 16GB pen drives selling at Rs 199. Nearly 24,000 pen drives with a collective capacity of nearly 400 TB were snapped up in the first 8 hours of sale.

Responding to the early trends, Saurabh Bansal, Vice President, Categories at Snapdeal said. “We are very excited to see the tremendous response in the initial hours of the Diwali Unbox Sale. Users have loved the additional, instant discount on Citibank cards. Many more exciting offers are lined up over the next days of the sale.”


The Snapdeal Unbox Diwali Sale will run from 2nd to 6th October 2016.

Other great offers at Snapdeal, which saw high buyer interest on the first day of the sale include:


Micromax Spark 2 Plus (8GB)

Redmi Note 3 (32GB)

Motorola G Turbo Edition (16GB)

LeEco Le Max2 (32GB)

iPhone 5s (16GB)

Asus Zenfone Max (16GB, Quad Core)


Micromax (50 inch) Full HD LED Television

LG (32 inch) HD Ready LED Television

Voltas 1.2 Ton 5 Star Split Air Conditioner

Electrolux 7 Kg Fully Automatic Washing Machine

Computers, Laptops, Peripherals

Dell Inspiron laptops with 5th Gen Intel processor

Acer One Laptops

Sony Micro Vault 16GB

Toshiba 2TB Portable Hard Drive

Garmin Vivo Fit 2

Canon Print|Scan|Copy Color Printer


Canon EOS 1300D DSLR cameras with Wifi/NFC

Philips 2.1 Multimedia Speaker System

Philips Pro Skin Advanced Trimmers


Water Purifier (RO+UV) from Pureit, Kent, Eureka Forbes

Cardio Equipment & Home Gym : Flat 35-80% off (Reebok, Adidas, Cosco & More)

Pigeon Gas Stove

Sunflame Mixer Grinder

LED Packs from WIPRO, EVEREADY & Philips

Godrej Home Safes | Min 20% Off + Extra  Rs 1000 Off

On Day 1 of the sale, major discounts are available at Snapdeal on the following:

Women’s Ethnic Wear Styles – Minimum 60% + Extra 10% off

Men’s Clothing – Minimum 60% Off on

Men’s & Women’s Watches – Extra 15% OFF

Footwear – Minimum 50% Off

Lakme  – Flat 30% Off

Maybelline – Flat 20% off

Nivea Festive Kits – Minimum 35% Off

Luggage from VIP, Delsey & others – Flat 60%+Additional 15% –

Women’s Western wear  – Min 50% Off on Top Brands


PR Team


For any media queries please connect with us at pressoffice@snapdeal.com