Snapdeal, India’s largest online marketplace revealed that more than 66,000 unique sellers spread across 200+ cities and towns across India have received orders in the first two days of its Unbox Diwali Sale. Bangalore, Delhi NCR, Surat, Mumbai, Ludhiana, Hyderabad, Pune, Chennai, Kolkata, Tirupur were the top seller cities during this period.
Snapdeal’s newly launched ‘Seller Store platform’ which allows sellers to customize their store’s appearance and choose widgets for their Snapdeal page has also seen an overwhelming response. Rolled out last week, more than 9000 sellers have already started using this platform.
Snapdeal’s advertising platform also witnessed a 5X surge in revenue as sellers rode high on the festive demand.
Some interesting trends that emerged from the sale were:
- 30X surge in sales of Microwave Ovens & OTGs
- Mixer grinders sale increased by 20X
- 15x increase in sale of gym and fitness equipment
- 7x surge in sales of religion and spirituality category
- 50,000+ selfie sticks have been ordered
- 2200+ lal paar (Red & white) sarees sold
- No onion,no garlic Maggi becomes a huge online hit in Navratri days
Anubhav Gupta, from RIGO International, a seller of men’s fashion said, “I have been working very closely with my Snapdeal account manager over the last 3-4 weeks. We have assessed how much response would be driven from consumers, what kind of designs / trends would be in demand. Basis this, we had our stock ready for the Diwali sale. We have just entered the sale period and I have already seen my sale jump by 4 times.”
Snapdeal’s brand partners also hailed the response to Unbox Diwali Sale. With kitchen products emerging as one of the most popular sub-category during the sale days, Chandru Kalro, MD -Prestige, said, “We at TTK Prestige have been on the forefront of innovation in the kitchen and our association with Snapdeal has always been about bringing maximum value to the customer and providing the customer the latest and exclusive products. We have had a long association with Snapdeal and this festive season have lined up a great array of products to make the celebrations go on way beyond the festive season!”
Vishal Chadha, Senior Vice President, Market Development- Snapdeal said, “We are excited to see the success of our sellers during the first two days of the sale. We have worked closely with them to enable them to tap the festive demand and we are happy to see the results of our joint efforts.”
Snapdeal had developed joint business plans with more than 15000 sellers across 120 cities in the run upto Diwali. Some sellers/brands took to social media to express their excitement on the Unbox Diwali Sale.