Watch what happened in Shark Tank India Season 5 Episode 18. Know the startups, deals, highlights and who impressed the Sharks among Urban Wipe, Antinorm and Sepoy & Co to secure an investment.
If the season has impressed you so far, today’s episode took things a notch higher. From solving daily household challenges to redefining skincare and bringing the Himalayas into the Tank, this episode was packed with bold ideas and big visions. Let’s dive in.
Shark Tank India Season 5 Episode 18 Recap: Highlights Of Urban Wipe, Antinorm & Sepoy & Co.
Shark Tank India Season 5 Episode 18– Panel of Sharks
The panel for Episode 18 included Namita Thapar, founder of Arth by Emcure, Anupam Mittal, co-founder of Shaadi.com & Aman Gupta, co-founder of boAt, Kunal Bahl, co-founder of Snapdeal & Titan Capital and promoter of Unicommerce, Mohit Yadav, co-founder of Minimalist.
Episode 18 At A Glance
From smart home-care solutions and science-backed skincare to refreshing mixers inspired by the Himalayas, here’s everything you need to know about the latest episode.
Startup 1: Urban Wipe
The first pitch walked straight into the Tank with a challenge every urban household knows by heart, deep cleaning without the struggle. The founders of Urban Wipe unveiled their modern cleaning solutions brand, promising tough stain removal without harsh chemicals or damage to everyday surfaces. As live demonstrations unfolded, the Sharks leaned in, testing, observing, and questioning every claim. Conversations quickly escalated from performance to differentiation, and finally to scale. With expectations soaring and scrutiny at its peak, the room grew tense, could this everyday solution clean its way into a Sharks’ investment?
Did Urban Wipe Get A Deal?
Impressing the Sharks with live demonstrations and a promise of effortless deep cleaning, the founders of Urban Wipe pitched their modern cleaning solutions brand. They asked for ₹90 Lakhs for 2% equity in the company. But did the Sharks believe this everyday solution was strong enough to earn their investment?
Startup 2: Antinorm
The second pitch pulled the Sharks into the crowded yet fiercely competitive world of skincare, as Antinorm challenged everything considered “normal” in personal care. The founders presented a science-backed approach, positioning their products as performance-driven solutions rather than cosmetic promises. As formulations, ingredients, and claims were put under the microscope, the Sharks pressed hard on trust, differentiation, and long-term brand relevance. With bold confidence meeting sharper skepticism, the tension in the Tank rose, could Antinorm cut through the noise and earn the Sharks’ belief?
Did Antinorm Get A Deal?
Challenging conventional skincare with a science-backed approach, Antinorm entered the Tank with bold claims and a minimalist philosophy. The founders asked for ₹1.3 crores for 1% equity. But in a market crowded with beauty brands, did the Sharks see something truly different?
Startup 2: Sepoy & Co.
The final pitch brought a breath of freshness into the Tank as Sepoy & Co introduced their sparkling mixers inspired by the purity of the Himalayas. With stories of origin, premium positioning, and carefully crafted flavours, the founders poured ambition into every detail. As the Sharks sampled the drinks, discussions flowed from taste and branding to scalability and shelf appeal. The room buzzed with curiosity as expectations climbed, but would this Himalayan-inspired vision be refreshing enough to secure a place in the Sharks’ portfolio?
Did Sepoy & Co. Get A Deal?
Bringing Himalayan-inspired sparkling mixers to the Tank, Sepoy & Co aimed to refresh the beverage space with premium positioning and strong storytelling. With an ask of ₹3 crores for 2% equity, the pitch sparked curiosity, but was it refreshing enough for the Sharks to pour in their money?
Where to Watch Shark Tank India Season 5 Episode 18?
Don’t miss out on the fun and go watch Episode 18 of Shark Tank India Season 5. For more such fun and interesting anecdotes, tune into Sony LIV, every Mon-Fri at 8 PM & watch the Sharks live in action.
FAQs
Q1. Who were the pitchers in Shark Tank India Season 5 Episode 18?
Urban Wipe, Antinorm & Sepoy & Co. were the three startups that were pitched during Shark Tank India Season 5, Episode 18.
Q2. Where can I watch Shark Tank India Season 5 Episode 18 online?
All episodes of Shark Tank India Season 5 are available on the Sony LIV app for viewing. Tune in at 8 PM, Mon-Fri to watch the live episodes daily.
Q3. What products were pitched in Episode 18 of Shark Tank India Season 5?
The products pitched during Episode 18 of Shark Tank India Season 5 were Urban Wipe, a home cleaning brand, modern home cleaning solutions designed for tough stains and everyday use. Antinorm, a science-backed skincare products challenging conventional beauty norms. Sepoy & Co. a premium sparkling mixers inspired by Himalayan ingredients
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