Read the Shark Tank India Season 5 Episode 36 recap featuring Upsnac, Kotson mattress, Kalakrit & SVS Food. Explore pitch highlights, founder stories and deal updates from the episode.
The new week at Shark Tank India Season 5 started with lots of action, wit, innovation and talented pitches. Right from teaching us the right way to sleep to make content accessible to us in our local languages, several enthusiastic entrepreneurs made their way to the Shark Tank India stage tonight.
Shark Tank India Season 5 Episode 36 Recap: Upsnac, Kotson mattress, Kalakrit & SVS Food
Shark Tank India Season 5 Episode 36– Panel of Sharks
The panel for Episode 36 included Anupam Mittal, founder of Shaadi.com, Mohit Yadav, founder of Minimalist, Aman Gupta, founder of boAt, Kanika Tekriwal, founder of JetSetGo Aviation and Kunal Bahl, co-founder of Snapdeal & Titan Capital and promoter of Unicommerce.
Episode 36 At A Glance
From a functional wellness coffee to organic mattress for better sleep, here is the latest episode of Shark Tank India Season 5 at a glance.
Startup 1: Upsnac- Healthy, Functional Wellness Coffee Brand
Started by Riya Gupta in 2022, Upsnac became a fully operational firm during 2024. The brand envisions to provide everyone with access to healthier coffee for a functional lifestyle. Known as proffee, her coffee range is pre-sweetened with monk fruit and claims to contain over 15 vitamins and minerals. As the founder listed down the benefits of her coffee, the Sharks literally smelled the coffee on their tables and did a taste test too.
Did Upsnac Get A Deal?
While some of the Sharks felt that the coffee did not have a differentiated taste, did her ask of ₹1 crore for 2% equity in the company get fulfilled?
Startup 2: Kotson Mattress- Organic Latex Mattress
Krishna Priya Chava, along with her daughter Varshini Chava decided to give wings to her entrepreneurial spirits with Kotson Mattress. An extension of Kotson Engineering Company run by her husband, Krishna Priya realised the potential of this mattress market and the lack of existence of a pure latex mattress in the industry. Kotson claims to provide a pure latex mattress which helps in avoiding back and neck related problems.
Did Kotson Mattress Get A Deal?
Sharks raised questions about their competitors and whether their claims of being the first in the industry were true. Were they able to justify their brand and get an offer for ₹1.5 crore for 10% equity?
Startup 3: Kalakrit- Content Localisation Platform
An average school student like Sehaj Kohli aka Kohli sahab, never thought he’d become an entrepreneur some day. However, the turning point in 11th standard changed him as a person. Over the years, he observed a need for brands to communicate their messaging to local audiences in their native language. That’s how Kalakrit was born. His entertaining pitch impressed the Sharks and the demo humored them too. Kalakrit is a content localization platform, aimed at providing brand services like translation, dubbing, content appropriation and much more.
Did Kalakrit Get A Deal?
With an ask of ₹1 crore for 10% equity in the company, do you think Kalakrit will be able to get a deal?
Startup 4: SVS Food- Pure Veg & Jain QSR
Paras Jain struggled to find pure veg and jain-friendly restaurants, especially in the quick service segment. His struggles landed him in the restaurant business and finally led him to start SVS Food. Beginning his pitch by mentioning how it took him 4 years to do the R&D of the burger he was holding. With a claim to reach the customer within 3 minutes, this chefless model serves burger, fries and shakes.
Did SVS Food Get A Deal?
With an ask of ₹3 crore for 5% equity, did Paras manage to get a deal to fulfil his dream?
FAQs
Q1. Who were the pitchers in Shark Tank India Season 5 Episode 36?
Upsnac, Kotson mattress, Kalakrit & SVS Food were the three startups that were pitched during Shark Tank India Season 5, Episode 36.
Q2. Where can I watch Shark Tank India Season 5 Episode 36 online?
All episodes of Shark Tank India Season 5 are available on the Sony LIV app for viewing. Tune in at 8 PM, Mon-Fri to watch the live episodes daily.
Q3. What products were pitched in Episode 36 of Shark Tank India Season 5?
The products pitched during Episode 36 of Shark Tank India Season 5 were Upsnac, a functional wellness coffee brand, Kotson Mattress, an organic latex mattress brand, Kalakrit, a content localisation platform & SVS Food, a pure veg and jain quick service restaurant.
Q4. What makes Kotson Mattress unique?
Kotson Mattress claims to make organic pure latex mattresses which no other brand makes in the industry at this point.
Q5. What is SVS Food’s USP?
It is one of the first pure veg and Jain QSR chains in India.
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