Making a video about your product, which appeals to people is extremely simple. On this page, we’ve mentioned a set of guidelines that will make it extremely simple for you to shoot an amazing video of your product with just your smartphone.
Keep 5 things in mind
1. Make sure the camera is stable
2. Ensure that is enough light when you are shooting (Shooting it in the daylight is best when there is plenty of sunlight)
3. Be loud and clear when you speak.
4. Shoot in an area where the noise levels are low (Switch off the fan, or air conditioner while shooting the video)
5. Make sure your product is clean and neatly kept
6. Use a tidy, and beautiful surrounding/backdrop
Guidelines
- Minimum Camera Requirements: 8 MP
- Format: .mp4 Container Ideally
- Audio: Stereo AAC audio compression, 128kbps + preferred
- Feed Ratio: 16:9 (full landscape) keep your phone horizontal while shooting
- Lighting: Use fluorescent/daylight don’t use flash
- Background: Use plain white clutter free backdrop only
- Tripod/Monopod: Use a standard tripod or monopod for the shoot to avoid shaky & unsteady video output.
Tips
- Distance from the camera should be minimum 2 feet
- Use Default Camera Settings
- Lights setting should be behind the camera to lit up the subject
- Avoid lights coming from behind the subject (If you are in a room, shoot near a window that has lots of sunlight coming in)
- Keep it smooth and steady (avoid shaky hands or use a tripod or a mobile phone holder)
- Keep the phone camera lens clear
- Shoot where the noise level is very low
- Avoid windy spaces
- Switch off the fan/AC if you are in a room
- Be loud and clear while speaking. (You can also use a microphone or you can use your earphones with mic)
What to say in the video?
- Step 1: Introduce yourself – Tell the world about yourself
- Step 2: Introduce the product – Share the name of your product as clearly as possible
- Step 3: What is the product about? – Share the best things about your product. E.g. For Cozami Cotton Shirt you can talk about (soft against the skin, trendy design)
- Step 4: Ask people to buy the product on the Snapdeal Flash Sale – “Buy Cozami Cotton Shirt on the Snapdeal Flash Sale”
Check out the sample videos below to get some additional tips on shooting a great product video promoting your product