With a new business model, you need to win customers & that\u2019s why you experiment. A scalable experimentation framework becomes the need of the hour. Experimentation becomes unavoidable after a certain stage & it is necessary to optimize every last thing you can. In the case of rolling out new features, experimenting requires a\u00a0critical mass. It’s best for organizations to be focused on the outcomes of new features.<\/p>\n
\u201cI know something, but I\u2019ll have to experiment for the best results<\/em>\u201d is the best approach to experimentation.\u00a0There\u2019s no definitive \u201cthis will work\u201d. Experimentation and validation is the way to go. What\u2019s innovative and exciting from your perspective may perhaps not be what customers are excited about.<\/p>\n The ideal product feature cycle is: controlled rollout \u2192 measure \u2192 optimize \u2192 repeat<\/p>\n You\u2019ll need the right technology for:<\/p>\n Technology around experimentation should be:<\/p>\n Snapdeal has, for instance, about 300 microservices, over three billion messages every day, low latency, and a single-responsibility design. Every feature is built on solid thinking and planning.<\/p>\n At Snapdeal, we’ve created our own data platform to process all the data we need. All user events and transactional events are handled here. This could track user history, creating opportunities for fruitful experiments regarding user behavior. We split experiments internally into \u2018inbound\u2019 and \u2018outbound\u2019 experiments.<\/p>\n Inbound experiments concern those features that are shown to users who visit our site or use the app. We choose what to show to users. Things such as entire pages like the home page and the listings page are fully configurable & are driven by experiments.<\/p>\n Outbound experiments include emails, messages, and other communication that we send to people. These include notifications and corresponding content. We also experiment with target demographics and the best time for communication.<\/p>\n Most of the experiments at Snapdeal focus on improving experience, increase order value, revenue for sellers, shippability, or serviceability. Ultimately, the results benefit the consumers and the sellers.<\/p>\n\n
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