{"id":1608,"date":"2019-11-14T14:51:30","date_gmt":"2019-11-14T09:21:30","guid":{"rendered":"https:\/\/blog.snapdeal.com\/?p=1608"},"modified":"2019-11-27T16:45:34","modified_gmt":"2019-11-27T11:15:34","slug":"snapdeal-sees-66-surge-in-the-sale-of-educational-books-and-online-courses","status":"publish","type":"post","link":"https:\/\/blog.snapdeal.com\/index.php\/2019\/11\/14\/snapdeal-sees-66-surge-in-the-sale-of-educational-books-and-online-courses\/","title":{"rendered":"Snapdeal sees 66% surge in the sale of Educational Books and Online Courses"},"content":{"rendered":"

Academic books ruled in tier II and III cities
\nwhile fiction and non-fiction novels were favourites in tier I cities<\/p><\/blockquote>\n

Snapdeal<\/span>, India\u2019s largest value-focused online marketplace,<\/span> released data highlighting <\/span>an increased inclination towards education in non-metros across India. <\/span>Compared to last year, the company witnessed a surge in demand for academic and non-academic educational products, specifically from tier II and tier III markets.<\/span><\/p>\n

In 2019, a growth of 66% was recorded in orders for academic books.<\/span>\u00a0<\/span><\/p>\n

In the schoolbooks category, Mathematics was most popular in tier III cities such as Silchar, Agartala and Bardhaman.\u00a0<\/span><\/p>\n

Srikakulam ordered 7.5 times more books for the MBA entrance compared to Surat while preparation books for UPSC Exams were ordered most from Jammu and Imphal.\u00a0<\/span><\/p>\n

Thanks to increasing Internet penetration in India, Snapdeal had steady growth in orders for affordable <\/span>online certificate courses. The course in Business Analytics gained popularity while Social Media and Digital Marketing courses secured most enrolments.\u00a0<\/span><\/p>\n

Overall, academic books won the battle against storybooks in tier II and III cities while in tier I cities, fiction and non-fiction were favourites.\u00a0\u00a0<\/span><\/p>\n

According to <\/span>Snapdeal spokesperson<\/b>, <\/span>\u201cA well-read nation has the potential for achieving great heights and this trend has made us optimistic about India\u2019s bright future.\u201d\u00a0<\/span><\/i><\/p>\n

Snapdeal offers a variety of products to support education, including schoolbooks, books for competitive exams, professional books, fiction and non-fiction books as well as stationery and various online certificate courses.\u00a0<\/span><\/p>\n

As India\u2019s third-largest marketplace, Snapdeal has added 60,000+ new seller-partners over the last two years and more than 50 million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-conscious buyers. Currently, Snapdeal has more than 500,000 registered seller-partners, having more than 200 million listings on its marketplace.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Academic books ruled in tier II and III cities while fiction and non-fiction novels were favourites in tier I cities Snapdeal, India\u2019s largest value-focused online…<\/p>\n","protected":false},"author":3,"featured_media":1610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-updates","entry","simple"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/posts\/1608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/comments?post=1608"}],"version-history":[{"count":2,"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/posts\/1608\/revisions"}],"predecessor-version":[{"id":1611,"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/posts\/1608\/revisions\/1611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/media\/1610"}],"wp:attachment":[{"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/media?parent=1608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/categories?post=1608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.snapdeal.com\/index.php\/wp-json\/wp\/v2\/tags?post=1608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}