The online shopping scene in India has really taken off over the last few decades! It’s amazing how you can find online shopping almost everywhere you look now. With all this growth, local sellers and small to medium enterprises (SMEs) have become the true backbone of the Indian marketplace.
It’s not always easy for these businesses, though. They often face a lot of challenges, like limited access to the internet and digital tools, and struggle to reach a larger audience due to logistical issues. But that’s where Snapdeal comes in! As one of the big players in India’s online marketplace, they’ve stepped up to help these small enterprises thrive. By partnering with them, Snapdeal is making it easier for these businesses to establish a presence in the booming online market and connect with more customers.
Providing a Platform And Enhancing Visibility
Snapdeal provides an online platform that is easily accessible to local sellers and small-scale business owners, thereby providing pan-India visibility of their products. The platform bridges the gap between small-scale manufacturers and audiences across India. It provides a cost-effective digital marketplace and enables MSMEs and local sellers to showcase their products digitally without the need to spend a huge amount of money on extensive marketplaces or marketing budgets. Snapdeal sees this as an opportunity to aggregate the supply of affordable as well as quality products. One such business is Callmate, founded in 1995 as a small trader and wholesaler of mobile accessories Callmate saw a major transition in their revenue “40% of our revenue comes from eCommerce, Snapdeal is our top performer” says Aayushmaan Wassan, Chief product officer at Callmate.
Focus On Value-Driven Products
Snapdeal goes by the idea of value-driven products i.e. providing good quality products under a budget that aligns perfectly with the products offered by MSMEs and local sellers. This helps these businesses to compete with other brands in the online marketplace, thereby ensuring that the under-served sellers also get a chance to showcase their products, leading to a sustainable growth path for their businesses.
Logistics Network
The simplified logistics pathway that Snapdeal provides these sellers ensures that their products reach a wide audience across India. By handling the complexities of delivery services, returns, or exchanges, Snapdeal enables MSMEs and local sellers to focus on their core business plans thereby, helping them increase their growth prospects. The company has opened about 130 new distribution channels across FY 2024. The maximum number of these hubs have opened in the states of Maharashtra, Nagaland, Odisha, Uttar Pradesh, etc. and are designed in a way to speed up the delivery timeline in these cities and surrounding areas.
Power Brands Programme
Under its “Power Brands” program, Snapdeal has more than 10 brands across categories like footwear, apparel, fashion accessories, kitchen, health, wellness etc. Snapdeal has helped these brands develop and they are licensed to a network of sellers based on their capabilities which ensures the product quality. These brands and standards are designed to align with the customer’s expectations regarding affordability, quality packaging etc. It uses data science and technology to understand the preferences and behavior of its heterogeneous customers.
Creating Economic Opportunities
By supporting MSMEs and local sellers, Snapdeal is contributing towards boosting India’s economy by creating more job opportunities in the MSME sector. It enables the manufacturers, artisans, weavers, etc. from smaller towns to cities that were previously limited to metropolitan regions. For instance, Akshay a young entrepreneur from Panchkula decided to sell stationery products online and chose Snapdeal for the same, and has seen an increase of about 400% in order volume. “Thanks to the excellent support from the account managers” says Akshay.
Snapdeal is actively working towards engaging with more local sellers and MSMEs so as to create more growth opportunities for them. It is also striving towards building its power brands program portfolio by collaborating with more such sellers and empowering them with marketing, branding, and logistics support so as to build a New Bharat.
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