In Episode 26 of Shark Tank India Season 4, the Sharks were presented with another set of innovative and ambitious business ideas. The panel featured Namita Thapar (Executive Director of Emcure Pharmaceuticals), Anupam Mittal (Founder of Shaadi.com), Ritesh Agarwal (Founder & CEO of OYO), Aman Gupta (Co-founder of boAt), and Peyush Bansal (Founder of Lenskart).
From tackling food waste to reinventing traditional mukhwas and revolutionizing online education, the entrepreneurs in this episode showcased bold visions and business models with the potential to disrupt industries. Let’s dive into the key moments of the episode!
Gofig: A Sustainable Solution for Surplus FMCG Products
The first pitch came from Gofig, a platform dedicated to solving the problem of FMCG surplus and near-expiry products. Founded by Disha Shah and Gaurav Shah, Gofig aims to eliminate waste and promote sustainability through a five-step process that helps brands optimize discounts and reach customers transparently.

With 40 brands already onboarded, Gofig ensures that surplus goods are carefully assessed and made available to consumers at affordable prices, without any concerns about quality or safety. The company’s mission is to build India’s first organized platform for surplus and short-dated goods, reducing waste and its environmental impact.
Ask: ₹50 Lakhs for 2% equity
“Great vision!” remarked Namita Thapar, recognizing Gofig’s potential to make a significant impact on sustainability and smart consumption. But would the Sharks see it as a scalable business opportunity?
Joyspoon: A Fresh Take on Traditional Mukhwas
Next, the Sharks were introduced to Joyspoon, a brand bringing a modern twist to mukhwas and mouth fresheners. With a focus on unique ingredients and innovative flavors, Joyspoon eliminates the use of supari and preservatives, offering a healthier alternative to traditional mouth fresheners.

With the tagline “No Bakwas, Only Joyspoon Mukhwas!”, the brand aims to capture the growing market of health-conscious consumers looking for refreshing, guilt-free options.
Ask: ₹40 Lakhs for 1.5% equity
Would the Sharks find Joyspoon’s modern approach to mukhwas a worthy investment?
Bambinos: Transforming Online Learning in India
The final pitch of the episode came from Bambinos, an edtech brand that aims to revolutionize online learning by providing high-quality education to children across India. With a focus on English language learning and holistic skill development, Bambinos offers live interactive classes designed to help students build confidence and excel academically.
The platform ensures that:
Ask: ₹1 Crore for 1% equity
With such a strong foundation, could Bambinos establish itself as India’s go-to platform for online education and win a shark deal?
What’s Next?
As the episode came to a close, the Sharks reflected on the diverse range of ideas presented. From tackling food waste and promoting sustainability to modernizing mukhwas and reshaping online education, each pitch showcased entrepreneurs eager to make a difference.
With high stakes and bold ambitions, it remains to be seen which of these startups will secure funding and take their vision to the next level. Stay tuned for more exciting pitches on Shark Tank India!
For more such fun and interesting anecdotes, tune into Sony LIV at 8 pm every day and watch the Sharks live in action only on Shark Tank India Season 4.
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