Chandigarh, Ranchi, Lucknow, Indore & Bhopal lead the way
~ Lingerie sales jump 2X over last year ~
~Satin nightgowns with laces and body stockings were a hit~
~Bikini jewellery a new entrant to top sellers on Snapdeal~
Customers from Tier 2 cities including Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna & Visakhapatnam ordered nearly three times more gifts than their counterparts in metro cities like Mumbai, Bengaluru, and NCR. Amongst the metros, users in Kolkata placed the most orders.
Lingerie was the most popular category across the country, with buyers choosing combo sets, satin nightgowns and body shaping inners as gifts or for their own use. The sale of lingerie on Snapdeal was 2X over last year. Bikini jewellery was a new entrant to top sellers on Snapdeal.
Watches, handbags, backpacks, couple T-Shirts, personalised cushions, bracelets, and makeup essentials were the other popular gifts ordered during Valentine’s Week. Other than these, handmade scrapbooks, photo albums, and photo frames were also ordered in large numbers.
Snapdeal had launched a Valentine’s Day special online store with specially curated products like gift cards, watches, clothes, couple t-shirts, valentine’s gifts, handbags, valentine’s special mugs, perfumes, smartwatches, and trendy designer backpacks.
Those opting to move away from regular gifts like soft toys, chocolates, and cards, opted for decorative 3D lights and lamps the most. The most popular gift item for men was a combo pack comprising a wallet, pen, and keychain.
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