Especially curated library for Snapdeal’s users
Short-format content, movies and TV shows in over 15 languages across different genres to entertain people at home.
Snapdeal has partnered with Hungama Play, a leading video on demand platform owned by Hungama Digital Media, to offer a video streaming service to its users. Launched at a time when the world is practicing social distancing, the association is aimed at offering Snapdeal users an easy way to order their essentials and entertain themselves using the same app from the safety of their homes. The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages like Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati and more.
Hungama Play has curated a library especially for Snapdeal users giving them easy access to over 41,500 short-format videos across categories like comedy, film gossip, spiritual, fashion, lifestyle etc. and 150+ short films. Besides short format content, viewers can also explore a library of long-format videos consisting of more than 400 films, various TV shows and Hungama Originals.
Speaking about the association, Siddhartha Roy, COO, Hungama Digital Media said, “The world is going through a major crisis and people are advised to stay at home for safety. As a mobile-first economy, smartphones have proved to be indispensable in India, helping people access news, essential services and streaming platforms. Our association with Snapdeal enables us to offer users wholesome entertainment led by an incredible library of short-format videos, movies, TV shows and Hungama Originals. We are certain that the content experience offered by Hungama Play on Snapdeal will help the users remain engaged.”
Snapdeal spokesperson added, “Hungama Play has a diverse library of short-format videos, TV shows, movies in multiple languages to cater to our non-metro audience across the country. We are certain that our users will appreciate the ease with which they can now shop for essentials and stay entertained on Snapdeal.”
Hungama Play’s content can be accessed through Snapdeal app, website or m-site without any extra payment.
About Hungama Play:
Owned by Hungama Digital Media Entertainment Pvt. Ltd., Hungama Play is amongst the premier video on-demand apps in the country. Featuring an extensive library of long-form and short-form content, Hungama Play provides an enriching entertainment experience to all users.
With its foray into original programming, Hungama Play is also playing a key role in redefining digital content in India. Through Hungama Originals, the platform is creating shows that go beyond conventional storytelling and offer quality narratives to digital audiences.
Besides originals, Hungama Play’s content bouquet includes over 5000 films in English, Hindi and regional languages, in addition to a vast catalogue of more than 1500 short films. The library is complemented with 7500+ hours of kids and television content in multiple languages, along with over 150,000 short-format videos across various genres like music, film gossip, humour, spiritual and more.
Snapdeal is India’s leading value-focused marketplace with more than 500,000 registered sellers with 200M listings on the marketplace. More than 70 million users visit Snapdeal every month to browse and buy from this vast catalogue.
Snapdeal plays a significant role in the development of the e-commerce sector in India, especially in tier 2 & 3 cities of India. Snapdeal’s focus is on providing a deep assortment of value-priced merchandise that has enabled e-commerce to grow beyond only branded products and urban consumers.