With the growing market share and demand for E-commerce platforms in India, several players have entered the market. Platforms like Meesho, Shopsy are some of the upcoming players in the value-based E-commerce segment. Having said that, Snapdeal continues to be one of the top choices for most online shoppers in this category. It continues to be one of the largest e-commerce platforms in India. With an estimated 500,000 registered sellers and 2.5 million products available on the platform, Snapdeal caters to diverse customer needs through its extensive product range since its inception.
Over the years, it has managed to build a strong customer base of over 100 million registered users. This speaks volumes about the solid foundation and steady growth for the platform in terms of its customer loyalty. Given the dynamic nature of this market and increase in the number of online shoppers in India, all thanks to internet accessibility and personal phones, Snapdeal continues to see a potential in this market and aims to tap into it even further with every new strategy.
What Makes Snapdeal Stand Out?
From a discount coupon service to one of the earliest unicorns and leading e-commerce platforms in India, Snapdeal has a long way. Just like the founders, Kunal Bahl and Rohit Bansal, their company also showcases commitment to its goal i.e. to cater to India’s wide and diverse customer base.
Unwavering Focus
Despite several twists and turns, Snapdeal is one of the few players in the market that has managed to sustain its approach of catering to value-conscious buyers.Unlike its competitors, Snapdeal is focused on tapping into untouched segments based on the needs of customers, a case in point being its recently launched subsidiary, Stellaro Brands. This was created to make affordable brands in fashion and lifestyle available to the mass market.
Accessible App Interface
To cater to a large segment of the Indian population, Snapdeal has made its app’s interface user-friendly and accessible for people from different regions of the country. Onboarding local sellers and communicating with customers in vernacular languages is one of the key highlights of the app. The easy navigation makes for a smooth shopping experience. With over 200 million app installations on the Google Play Store, Snapdeal is one of India’s most popular shopping destinations.
Choices Galore
Once an online shopper comes to the Snapdeal platform, they are spoilt for choice. From fashion to non-fashion segments, Snapdeal covers it all. Most products are sold at affordable prices, with great offers and discounts for the customers. Steal deals under Rs. 1000 gives Snapdeal customers an edge over others. All this is provided while ensuring that quality is not compromised.
Easy Payments, Easier Returns
Purchasing a product online can sometimes become a hassle. It could be due to lack of available variety, low quality or payment errors. With a wide range of payment options, you’d never have to worry about any of the above when you’re shopping with Snapdeal.
While the top-notch quality may not arise the need for you to return products from Snapdeal, if need be, the customer care support is active throughout your shopping journey. One can be rest assured that they’ll receive prompt responses at every step.
With the ever-growing online marketplace industry in India, Snapdeal has been successful in capitalising on the value lifestyle segment and continues to adapt and innovate with the changing times.
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