In the latest episode of Shark Tank India Season 4, entrepreneurs showcased innovative solutions blending tradition, technology, and wellness. The panel of Sharks—Anupam Mittal, Vineeta Singh, Namita Thapar, Ritesh Agarwal, and Kunal Bahl—evaluated three diverse business ideas. From handcrafted textiles revolutionizing home décor to a digital health platform tackling obesity and an app bringing home-cooked meals to your doorstep, the pitches had a mix of impact, scalability, and innovation. Let’s dive into the businesses that made their mark.
Anuvad: Merging Technology with Handcrafted Textiles
The first pitch of the episode came from Anuvad, a brand founded by Chhail Khalsa that seamlessly blends technology with handcrafted textiles. The company collaborates with traditional Indian artisans to create large-scale décor installations, rugs, and cushions, integrating specialized machinery and complex manufacturing processes to make e-textiles more accessible.
Anuvad’s products aim to preserve India’s rich textile heritage while making them adaptable for modern design and smart homes. From luxury interiors to commercial décor, the brand highlights how craftsmanship and innovation can coexist.
Ask: ₹50 lakhs for 5% equity.
With sustainability and artisan-led businesses gaining traction, will the Sharks see Anuvad as the next big disruptor in home décor?
Fitelo: A Tech-Driven Solution for India’s Obesity Crisis
Next up was Fitelo, an app-based weight-loss platform tackling one of India’s biggest health concerns—obesity. With 34 crore Indians struggling with excess weight, the startup offers a personalized, holistic approach to weight loss, focusing on long-term lifestyle changes rather than quick-fix diets.
The app provides AI-driven diet plans, fitness tracking, and expert consultations, making weight loss accessible and effective for users across India. With a mission to make India obesity-free, Fitelo is betting on the increasing demand for digital health solutions.
Ask: ₹1.5 crore for 0.5% equity.
With growing health consciousness and digital fitness on the rise, will the Sharks invest in Fitelo’s vision to revolutionize weight management in India?
Nanighar: Bringing Home-Cooked Meals to Your Doorstep
The final pitch came from Nanighar, an app connecting users with FSSAI-certified home chefs, offering fresh, home-cooked meals across multiple cuisines. With the tagline “Nani ke ghar ka khana,” the brand taps into the emotional and nutritional value of homemade food, catering to those craving authentic flavors while supporting home chefs.
Nanighar’s business model empowers local cooks—primarily homemakers—by providing them with a structured platform to monetize their culinary skills. As demand for healthy, preservative-free food grows, the brand aims to scale its network and expand across multiple cities.
Ask: ₹1 crore for 5% equity.
With the rise of food delivery apps and increasing consumer interest in healthier alternatives, will the Sharks see Nanighar as the future of home-cooked meal delivery?
What’s Next?
This episode featured businesses blending tradition, technology, and wellness to solve real-world problems. Will Anuvad’s fusion of handcrafted textiles and innovation find its way into modern homes? Can Fitelo make a significant impact in India’s fight against obesity? Will Nanighar successfully build a large-scale platform for home-cooked meals?
For more such fun and interesting anecdotes, tune into Sony LIV at 8 pm every day and watch the Sharks live in action only on Shark Tank India Season 4.
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