In Episode 24 of Shark Tank India Season 4, entrepreneurs presented fresh, innovative ideas that kept the Sharks on their toes. The panel for this episode featured Kunal Bahl, Co-founder of Snapdeal and Titan Capital, Anupam Mittal, Founder and CEO of People Group and Shaadi.com, Namita Thapar, Executive Director of Emcure Pharmaceuticals, Aman Gupta, Co-founder of boAt, and Viraj Bahl, founder and MD of VRB consumer products. The episode was packed with a variety of pitches, from Gen Z clothing brands to revolutionary beverages and quirky lifestyle products. Let’s take a closer look at the highlights!
Burger Bae – Gen Z’s New Fashion Statement
First to pitch was Burger Bae, a trendy clothing brand aimed at Gen Z, drawing inspiration from Instagram trends and youth culture. The founder, with a passionate pitch, declared, “Passion aur Ludhiana ka Narayan Murti banna hai!” as they presented their vision for a fashion-forward brand that resonates with the Instagram generation.

The brand was seeking ₹1 Crore for 2.5% equity, with the goal of providing trendy, eye-catching clothing that keeps up with ever-evolving fashion trends. Aman Gupta chimed in, saying, “No one understands you better than me. I get Gen Z,” and shared a playful conversation with the other Sharks. The Sharks were curious if Burger Bae could turn its bold, social media-driven appeal into a sustainable business. Could this brand become a trendsetter in the fast-paced world of youth fashion?
Boba Bhai – A Beverage Revolution with a Twist
Next up was Boba Bhai, aiming to disrupt the beverage industry with a unique mix of K-pop ice creams, boba tea, and burgers—adding an Indian twist to global trends. The founder pitched the idea, seeking ₹50 Lakhs for 0.3% equity. What made this pitch especially interesting was that Kunal Bahl, one of the Sharks, was already an investor in the business. The Sharks were intrigued by the fusion of international flavors and local tastes, wondering if Boba Bhai had the potential to captivate the younger demographic and shake up the beverage industry.

With Kunal Bahl already backing the business, the other Sharks had to assess if they would be willing to join in and help elevate the brand to new heights. Would Boba Bhai be the next big thing in India’s beverage scene?
Hexafun – A Bold New Lifestyle Brand
Hexafun took the stage next, with a pitch for the “funkiest lifestyle brand” that celebrates individuality and self-expression. The brand specializes in accessories that let customers make bold fashion statements. With a focus on uniqueness and embracing the unapologetic self, Hexafun empowers individuals to express their personality through their choices in fashion.

The founder was asking for ₹1 Crore for 4% equity, and the Sharks were drawn to the idea of creating a brand that encourages people to embrace their quirks. The tagline, “Unhide your fun side,” encapsulates their message. The pitch struck a chord with the Sharks, who saw the potential to build a community of fashion-forward individuals looking for something fresh and fun in the lifestyle segment.
With such diverse pitches, the Sharks had their hands full evaluating these ambitious entrepreneurs. From trendy clothing to innovative beverages and bold lifestyle brands, the pitches in this episode showcased the creativity and drive of India’s next generation of business leaders. Whether these ventures will make a lasting impact remains to be seen, but they are certainly setting the stage for an exciting season ahead!
For more such fun and interesting anecdotes, tune into Sony LIV at 8 pm every day and watch the Sharks live in action only on Shark Tank India Season 4.
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