In Episode 29 of Shark Tank India Season 4, the Sharks—Kunal Bahl (Co-founder of Snapdeal and Titan Capital), Aman Gupta (Co-founder of boAt), Anupam Mittal (Founder & CEO of People Group), Namita Thapar (Executive Director of Emcure Pharmaceuticals), and Peyush Bansal (Co-founder & CEO of Lenskart)—witnessed some truly game-changing pitches that are redefining comfort, learning, and convenience. From designer home decor to an innovative toy library and even an easy coffee solution, today’s entrepreneurs showcased their passion to build products that offer both value and impact. Let’s dive into the highlights!
Chokhat – Designer Comfort for Every Home
First to pitch was Chokhat, a brand that aims to redefine home decor by offering handcrafted, designer products that bring a sense of belongingness and comfort. With a focus on precision and quality craftsmanship, Chokhat seeks to make designer products accessible without breaking the bank. The brand’s ethos revolves around providing the joy of beautifully designed items that don’t compromise on affordability.
The founders sought ₹50 Lakhs for 7% equity, and the Sharks were drawn to the idea of making luxury home decor more affordable. Could Chokhat become a go-to brand for those seeking both style and comfort for their homes?
The EleFant – A Toy Library Revolutionizing Child Development
Next up was The EleFant, India’s first mobile app-based toy library, currently serving 17+ cities across the country. This innovative platform aims to support children’s growth and development by offering an affordable way to access a wide range of toys and books. By providing quality toys that stimulate learning, creativity, and imagination, The EleFant makes it possible for parents to nurture their children’s growth without overspending.
The ask was ₹60 Lakhs for 1% equity, and the Sharks couldn’t help but admire the mission of making quality learning resources available to all. As the organization aptly put it, “Baccho ka growth compromise karoge, ya EleFant ke saath unhe surprise karoge?” With its potential for growth and widespread impact, The EleFant is set to reshape the way children experience learning and play.
Zenma – Convenience Meets Quality in Coffee
Finally, Zenma took the stage, offering a solution for coffee lovers who crave the quality of freshly brewed espresso but with the convenience of instant coffee. Zenma’s frozen espresso shots are designed for people on the go, providing an easy way to make a cup of coffee with just a peel, melt, and pour process. Whether you’re craving a mocha, iced coffee, or an espresso, Zenma promises to deliver premium coffee in seconds without the hassle of brewing.
The Sharks were intrigued by the brand’s potential, especially given the growing demand for convenient yet quality beverages. With the founder asking, “Aman kick mili kya?” the pitch quickly became one of the highlights of the episode, leaving everyone curious to see if Zenma could break into the competitive coffee market.
For more such fun and interesting anecdotes, tune into Sony LIV at 8 pm every day and watch the Sharks live in action only on Shark Tank India Season 4.
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