In Episode 41 of Shark Tank India Season 4, the panel of Sharks—Kunal Bahl, Ritesh Agarwal, Namita Thapar, Vineeta Singh, and Aman Gupta—were introduced to three unique startups, each bringing innovation to different industries. From science-backed beauty supplements to cognitive health gaming and a brand redefining house parties, the episode was packed with intriguing pitches. Let’s dive into the businesses that caught the Sharks’ attention.
Beautywise: Science-Backed Supplements for Skin and Hair
The first pitch came from Beautywise, a brand offering advanced marine collagen, Skin Brilliance, and Hair Rescue—science-backed supplements designed to enhance skin and hair health. Founded by Shreyansh and Anousha, the brand aims to bridge the gap between beauty and wellness with clinically tested formulations.

The founders sought ₹1 crore for a 1.5% equity stake. Namita Thapar, impressed by the quality and efficacy of the products, remarked, “You are the best brand ambassador!” The pitch highlighted the growing demand for nutraceuticals in India and how Beautywise is positioning itself as a trusted name in the segment. Would the Sharks invest in this promising beauty-wellness brand?
Ivory: A Neuroscience-Based Cognitive Health App
Next up was Ivory, a cutting-edge neuroscience-based gaming app designed to maintain and track cognitive health. Founders Issac and Rahul shed light on an alarming fact—after the age of 40, the human brain shrinks by 5%, leading to a decline in cognitive skills like memory and attention. Their app offers engaging, research-driven exercises to help users combat cognitive decline and detect early signs of dementia.

The duo asked for ₹50 lakhs in exchange for 1.5% equity. The pitch took an unexpected turn when the founders revealed that they had met through a program for partners—shocking Aman Gupta, who couldn’t hide his surprise. With growing awareness around mental and cognitive health, will Ivory secure an investment to scale its mission of brain wellness?
The House Party: Revolutionizing Home Entertainment
The final pitch came from The House Party, a brand redefining the way India celebrates at home. Founders Savar and his team proudly stated, “Sharks, hum khaane ki taraf se hain,” emphasizing their expertise in food and catering. The startup has successfully catered to over 3,000 house parties across Delhi and Mumbai and is now aiming for a pan-India presence.

Seeking ₹1 crore for a 5% equity stake, the founders highlighted the booming demand for curated, hassle-free house party experiences. With food, drinks, décor, and entertainment all taken care of, The House Party promises to be the go-to brand for unforgettable home celebrations. But with tough competition in the hospitality space, will the Sharks see scalability in this business model?
What’s Next?
Episode 41 showcased a fascinating mix of startups tackling beauty, cognitive health, and lifestyle in innovative ways. Will Beautywise become India’s leading science-backed beauty supplement brand? Can Ivory make neuroscience-based gaming a mainstream solution for brain health? And will The House Party succeed in transforming India’s home entertainment industry?
For more such fun and interesting anecdotes, tune into Sony LIV at 8 pm every day and watch the Sharks live in action only on Shark Tank India Season 4.
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