My entrepreneurial journey towards organised digital space
JewelMaze is a fashion imitation jewellery brand started in 2016 incubated under Tip Top Fashions which was started by my father and registered 40 years ago.. After my Masters in Computer Science from the US, I spent a few years there and gained a good start-up experience. I came back to India and joined my father in the family business. Since then, my endeavor has been to get into the organized digital space where the customers today are. All the years of experience that we gathered in the offline space in manufacturing and exports, our focus has been to transcend this to the digital space where the new age consumer shops today.
Our business has grown 100% month on month with Snapdeal
Snapdeal has always invested a lot of effort in driving customer engagement making product discovery a seamless experience on its platform. This has been very critical for a category like ours that is more often than not an impulse purchasing category. Snapdeal as a discovery led platform for value focussed products has been a great avenue for our business.
Snapdeal brings together value focussed assortment to its TG in Tier 2, 3 towns and cities
With its expansion to the new market across Tier 2, 3, 4 towns and cities, Snapdeal has been an easy shopping platform that brings together quality products from regions across for customers who are value driven for their shopping indulgences.
Snapdeal partners to grow our business through strategy and planning
Snapdeal focusses not just in the assortment but also works strategically to showcase the assortment in the right way to its TG. Presentation has played a very important part in an impulse purchase category like ours to get good customer engagement. All of these functions have really helped us to grow our business on Snapdeal.
Snapdeal has partnered with us to plan products, their value proposition and inventory planning. Their analytics team shares with us from time to time insights that help us to scale the business in a planned organized strategic way. The upcoming trends and collections are also shared and discussed which enable us plan our inventory in a structured format.
Snapdeal has a robust well integrated technology platform
Snapdeal technology platform is wonderfully designed that the team who operates at the backend right from product listing to customer support, there is seamless integration through technology. We don’t have to hire engineers at our end or other technology functions which otherwise would be a deterrent to scaling the entire platform.
The numbers that we have seen grow with Snapdeal have been really good and the plans which have come to us on which we are proactively working with Snapdeal Team would enable us to grow manifolds from where we currently are. For Jewelmaze Snapdeal and growth will always go hand in hand with each other.